How to Launch a Profitable AI Newsletter on Substack in 2025 — and Actually Stand Out
Can You Still Launch a Profitable AI Newsletter in 2025?
This week, we’re diving into what it really takes to launch a newsletter about artificial intelligence — and make it work.
Whether your goal is to build an audience, turn your AI expertise into income, or finally hit “publish” on that Substack you’ve been planning, this guide is for you.
With so many AI newsletters already out there, one big question remains: is it too late to stand out and succeed?
The short answer? No — if you play it smart.
Each niche has its own playbook — its own audience, its own expectations, and its own growth model. That’s exactly what we explore in this series:
Every week, I break down one high-potential theme on Substack, uncovering what makes it work, who it’s for, and how to turn it into a profitable, sustainable newsletter.
This piece is written specifically for people like you: independent creators, Substack writers, or solo entrepreneurs who want to claim a space in one of the most competitive and exciting niches online.
I’ll show you how to:
Choose the right positioning in the AI landscape
Define your audience and what they actually want from you
Structure your content to build trust, retention, and shareability
Find and grow your reader base — on Substack and beyond
Monetize with clarity: pricing, paywall, sponsorship, and examples that work
And finally, study real AI newsletters that are already winning — with hard numbers
But before we dive into strategy, let’s take a moment to understand why this opportunity still matters, and why — despite the saturation — a sharp, human, and useful AI newsletter can still grow fast and generate real revenue.
Why AI Is Still a Newsletter Goldmine (When Done Right)
Artificial Intelligence (AI) has transcended its origins as a niche interest. In 2024 alone, the global AI market grew by over $100 billion — with projections estimating it will reach $126 billion by 2025. From ChatGPT to open-source models and AI-generated video, it’s reshaping how we work, create, and compete.
On Substack, AI is one of the most explosive categories for new creators. The platform now hosts over 40 million active subscriptions, with more than 4 million paid. According to recent analyses, 10% of the top 100 Substack newsletters now use AI-generated content, and 7% rely on it significantly.
But here’s the catch: the field is crowded. Substack is full of AI summaries, tool roundups, and surface-level commentary. If you want to break through, you’ll need more than “another list of GPT tools.”
You’ll need clarity, strategy — and a point of view worth following.